Here's How It Works!
Guarantee Sale Program
1. Seller and Bentley Properties agrees on the list price.
The price is established on what the home will sell for within 10 days on market.
2. Seller must not put unreasonable showing restrictions which deters buyers from viewing homes available for their budget and price point.
3. Seller must follow the Staging Coordinators instructions to allow their home to be presented in the best condition possible to prospective buyers.
4. Bentley Properties guarantees the difference in sales price up to a maximum of the real estate fee agreed to in the listing agreement, excluding the Selling Office Commission (SOC).
This is to certify that, upon the successful sale of your property (your address here) by George Moorhead during the contract period specified below, if this property is not sold for a minimum price of (your agreed upon price here), George Moorhead will reduce his commission to make up the difference between a lower sale price and the price noted above up to a maximum of the agent's portion of the commission due Bentley Properties as a result of this sale subject to the terms conditions laid out in the agreement.
Why It Is So Important That Your Home Is Correctly Priced and Marketed Properly
While many agents may promise to sell your home for the money you want, the reality of the real estate market today is that this simply doesn't always happen. The fact of the matter is, the majority of homes sell for a price which falls short of what sellers may have been lead to believe.
There are two factors at play here. On the one hand, you need to be beware of agents who set the list price on homes at unrealistically high levels simply to get listings. This is really unfair because it can set homeowners up for disappointment and failure.
On the other hand, you have homes that are priced correctly, but are marketed ineffectively. Without a proper marketing program in place to ensure a home is exposed to the highest number of qualified buyers, many home sellers feel forced to accept a lower offer.
There's nothing worse to a home seller than to have their home sit unsold for many months because of improper pricing and/or marketing techniques. Needless to say, either of these situations is highly frustrating to any home seller. But more than that, it can be financially crushing if you're counting on the full proceeds of the sale of your home to fulfill some other obligation.
To prevent this scenario when selling your home here are some points to consider before choosing the agent you want to represent you.
Deciding Upon an Agent
Such an agreement could also include the following conditions:
At the bottom of the certificate there should be a place for you and your agent to date and sign the agreement.
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